Your Brand Should Be a Living Documentary

Apr 27, 2012

The Birth Agonies of Big Data

Mar 20, 2012

John Mullin, Vice President, Strategic Planning

Imagine a post-apocalyptic future where marketing is ruled by a Thunderdome of data-savvy thieves, mathematicians and homebound analysts. Mordantly obscure algorithms rule the day. Creative directors are used as wheel chocks on the boat trailers of data tamers. And gradually, subtly but inexorably there is a decline of marketing creativity, instinct, and fun. Next, imagine marketing's new Golden Age, with Big Data as the brand jigsaw's missing pie...

My Life Revolves Around Dog Poop

Feb 21, 2012

Jason Gurule, Sr. Director, Strategic Planning

It's true. I have a new puppy and it is amazing how I can tell what is going on with him just by looking at his poop. Gross, right? That is what I used to think until I realized how valuable it was. I now know what to feed him, what not to feed him, if he is allergic to something, if he is sick, if he has a parasite, etc., etc. It's pretty amazing. But before I got a dog, it was just disgusting.

Well, I'm seeing that same change i...