Feb 21, 2012
Jason Gurule, Sr. Director, Strategic Planning
It's true. I have a new puppy and it is amazing how I can tell what is going on with him just by looking at his poop. Gross, right? That is what I used to think until I realized how valuable it was. I now know what to feed him, what not to feed him, if he is allergic to something, if he is sick, if he has a parasite, etc., etc. It's pretty amazing. But before I got a dog, it was just disgusting.
Well, I'm seeing that same change i...
Feb 17, 2012
Kathleen Dowse, Business Development Coordinator
What's your sweet spot? It's a phrase we commonly use in the marketing world. What are they referring to you may ask? It is the place with the perfect blend of all the elements of the marketing plan. It's the moneymaker, the synergy, the golden ticket, the jackpot. The sweet spot is when you’ve found a combination of elements that make the marketing plan work like a well-oiled machine.
A person can find their swee...
Jan 26, 2012
Jeff Fortune, Senior Strategic Planner
Another Consumer Electronics Show (CES) has come and gone, and it has given us a glimpse of how rapidly technology is leaping through time. It's almost unbelievable to see some of the gadgets we once saw highlighted on The Jetsons finally coming to fruition. Consider this year's entries; we saw computer operating systems and mobile devices that can be controlled solely by tracking your eye movements, a high-definition TV capable of displaying...